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  • Handmade
  • Natural ingredients
  • Formulator-led
  • 30-day guarantee
  • Free shipping over $40

Our story

Care born from real life.

MaDawes started with a founder living through traction alopecia, thin edges and hair that had been through too much. Store shelves didn't have answers she trusted, so she started researching, mixing and testing her own blends with natural oils and botanicals.

Every jar is still handmade in small batches, and made for the routines real people actually keep.

I made what I couldn't find: gentle, honest care that fits real life.

Founder, MaDawes

Watch the ritual

Struggling with traction alopecia, eczema or dry scalp?

Rice + Rose Water and Prestige Hair Oil: our favourite pairing for moisture, scalp comfort and healthier-looking edges.

30-day money-back guarantee

Best sellers

The MaDawes ritual edit.

UGC diaries

Watch her ritual unfold.

Real routines from real customers. No filters on the texture, just the steps that work for them.

  1. Layer Rice + Rose Water after wash day
  2. Give edges extra love
  3. Shop the exact routine

@madaweshair · 00:32

Wash day, layered with Rice + Rose

Freshly washed curls, a few spritzes of Rice + Rose Water, then a little Prestige Hair Oil on the edges. Simple steps, done consistently.

Shop her routine

UGC diaries

More to watch.

Eight real-life routine moments. Pick one that makes you curious, then stay for the ritual.

Shop the routines

Real results

See the difference a ritual can make.

Start where you are. Keep showing up.

Results vary by person, routine, and consistency.

Customer's crown before starting the routine, with visible thinning Before
The same customer's crown after consistent use, looking fuller After

The 60-second ritual finder

Find your hair care match.

Answer three quick questions about your concern, texture and goals, and we'll point you to the collection made for where you are right now.

Three questions · no account required

Education + safety

Care that comes with context.

Good routines start with good information. Here's what customers ask us most.

Why trust MaDawes?

Every product is handmade in small batches using natural and organic ingredients, many sourced from West Africa. We pay close attention to pH balance so products care for your hair without overloading it with protein, and we formulate with dryness, dry scalp and thin edges in mind.

How should I start?

Pick the concern that matters most to you, start with one or two products, and use them consistently for a few weeks before adding more. Most of our hair products can be used once or twice daily; shake well before each use and follow the directions on the label.

Are products safe for sensitive skin?

Our formulas are made to be gentle, but everyone's skin is different. Always review the ingredient list, do a patch test on a small area 24 hours before first use, and stop using a product if irritation occurs. If you have a skin or scalp condition, are pregnant, or are using products on a child, check with a qualified professional first.

What is the shelf life?

Our Rice + Rose Water Hair Spray has a shelf life of 24 months and doesn't need refrigeration. Store all products somewhere cool and dry, away from direct sunlight.

Do your products work for every hair type?

Yes. Our hair care is made for every texture, from wavy to coily, locs and braids. Your routine might look different depending on how your hair holds moisture, which is why we recommend starting simple and adjusting.

  • Free shipping

    On orders over $40, packed with care and sent your way.

  • Formulator-led care

    Small-batch blends, researched, tested and made by hand.

  • 30-day promise

    Give your ritual time. If it's not right, we'll make it right.

The ritual letter

First access to your next ritual.

New drops, routine tips and founder notes, plus 15% off your first order.

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Find the products that fit your hair, your goals, and your real life.